10 Celebrity Beauty Brands That Built a Distinct Identity
From Fenty Beauty and Rare Beauty to Pattern and The Outset, these celebrity-founded companies have a recognizable reason to exist beyond a famous name.
The Showbiz Journal
Rare Beauty
The Showbiz Journal
From Fenty Beauty and Rare Beauty to Pattern and The Outset, these celebrity-founded companies have a recognizable reason to exist beyond a famous name.
By Malin Rasmussen Sep. 13, 2026
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